Shanghai is the luxury hub in Mainland China
2009 China Luxury Forecast shows the upward trends of China luxury market
Ruder Finn Asia, one of the world's largest independent public relations firms, together with Albatross Global Solutions, one of the leading market research companies on the luxury industry segment in Asia, today jointly released their 2009 China Luxury Forecast, at Kee 796 Huai Hai Lu, an exquisite private members club and a luxury landmark building in Shanghai. The report shows that besides Hong Kong, Shanghai is ranking as the hottest city for luxury purchase in Mainland China.
2009 China Luxury Forecast interviewed 1,000 luxury consumers with an average yearly income of RMB 240,000, from Beijing, Shanghai, Guangzhou and Hong Kong as well as 17 tier-2 cities in East, South, West and North China during April and May this year. Through the questionnaire which analyzes consumer confidence and purchasing power, purchasing behavior and intention as well as the information channels that influence decision-making, the report aims to help marketers better understand the prevailing behaviors among Chinese consumers and foreseeable trends in consumption in the next one year.
When asked to choose the most favorable destination for their luxury purchase, 12.4% of respondents select Shanghai, the proportion of which tops other surveyed Mainland cities, followed by Beijing which is 4% lower. The report also shows that in eastern tier-2 cities, 33.3% of respondents choose Shanghai as the preferred city for luxury purchase while the number is 10% for each of South, West and North China. It is anticipated that the strong purchasing power from Shanghai and eastern tier-2 city consumers is turning Shanghai into a hub for luxury consumption in Mainland China.
Other highlights of the report:
- The global economic downturn has limited impact on Chinese luxury consumption. It has been raising consumers' price sensitivity and it particularly hurts purchase confidence in Hong Kong market, but even so, the Mainland Chinese market remains optimistic and reveals a widespread confidence towards the future.
- The gap between tier-1 and tier-2 luxury markets is less than expected. Consumers in tier-2 cities are becoming much more mature in areas such as consumer perceptions, behaviors and the usage of information channels.
- Traditional media remains an essential communication tool for the Chinese luxury market but the rapid and universal use of internet technologyis changing the rules. It becomes one of the crucial considerations for decision makers in the luxury brands that how to leverage various internet applications to strengthen the "word-of-mouth" effect thus to enhance and maintain brand reputation.
- Chinese consumers are showcasing a balance between rational and emotional factors when choosing their most preferred brands for the upcoming purchasing. International luxury brands such as LOUIS VUITTON and CARTIER that tapped into the Mainland Chinese market as early as 90's, today remain on the top even facing the more competing market. This is the benefit of their long-term, localized and mature marketing event and promotions. CHANEL, which is ranked top 2 that consumers' willing to purchase, is another story. Its success in attracting Mainland consumers comes from the brand's clear image and the iconic effect of the brand's founder.
"As the effects of the financial crisis continue to ripple across the global economy, the luxury industry is seeing a universal decline in the demand of luxury goods in European, American and Japanese markets. However, the current report makes us feel excited. It shows that the economic downturn has had a limited impact on Mainland China, where the luxury goods market continues to develop." said Christophe Caïs, Executive Director of Albatross Global Solutions.
"Luxury brands have increasingly recognized the importance of the Chinese market during the global economic downturn. While tier-1 cities are the main targets for the brands to allocate resources aimed to build up and maintain image, tier-2 cities are anticipated to be the key to the success, in terms of achieving the sustainability in the Chinese market. But one point that we need to emphasize is, rather than purely open stores, an integrated and sustainable marketing strategy is recommended when expanding in teir-2 cities. " said Jean-Michel Dumont, Chairman of Ruder Finn AsiaBack to top
Economy does not upset luxury consumers
Chinese market reveals a widespread confidence in the future
The 2009 China Luxury Forecast, jointly conducted by Ruder Finn Asia , one of the world’s biggest independent PR firms, and Albatross Global Solutions, one of the leading market research companies on the luxury industry segment throughout Asia,, interviewed luxury consumers on their purchasing behavior and outlook in response to the global economic turbulence. The Report shows that Chinese luxury consumers have become more price-sensitive. Despite this, the current situation in the Chinese market reveals a widespread confidence in the future.
In Greater China as a whole, more thanhalf (50.3%) of respondents said price has little effect on their purchase of luxury goods;a third (33%) felt confident about their purchasing power in the upcoming year. And nearly 90% of respondents said they would not change their preferred category during the current economic crisis.
Luxury consumption and consumer confidence are most affected in Hong Kong
The study provides evidence to support the general perception that luxury sales in Hong Kong have dropped during the current economic situation as Hong Kong consumers feel less confident about the future. Some 77.7% of respondents said that they will reduce spending on luxury goods during the downturn period and nearly 40% of this group are likely to reduce their monthly spend by at least HKD 5,000. Hong Kong consumers are also more conservative about future purchasing power. Only one out of ten respondents feel confident that their purchasing power is likely to increase in the next year while nearly half will keep a wait and see attitude, and the remaining 40% are less confident about the future.
Strong sense of consumer optimism in tier-1 cities
More than half - 58.9% - from tier-1 cities in mainland China said price will have little effect on their purchasing behavior, even during the economic downturn. Among those who are more price-sensitive, less than 10% will cut their monthly spend of more than RMB 5,000 on luxury purchases. In the current economic environment, consumers from Shanghai are least price-sensitive, with 63% saying that any change in price will not affect their luxury buying. Meanwhile, Beijing shows the strongest optimism with 44.8% of respondents saying “confident” and “very confident” about the future purchasing power.
Level of impacts is similar between tier-1 and tier-2 cities
Some 54.6% from tier-2 cities said they won’t be more price-sensitive in their purchasing behavior during the economic downturn, a similar response to that from tier-1 cities. Just over a third of respondents (36.9%) from tier-2 cities said they were confident about future purchasing power. Among tier-2 cities, Southern respondents are the most price-conscious, (55.9%), about 10% higher than the rest of the country. Eastern cities are most optimistic, with 41.7% having confidence about future purchasing power.
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Gap is narrowing among the mainland luxury markets
Tier-2 cities are remarkably maturing
The 2009 China Luxury Forecast, jointly conducted by Ruder Finn Asia, one of the world’s biggest independent PR firms, and Albatross Global Solutions, one of the leading market research companies on the luxury industry segment throughout Asia, indicated that the gap between the tier-1 and tier-2 luxury markets is narrowing. Consumers in tier-2 cities are becoming more mature in areas such as consumer perceptions and purchasing power. The report interviewed 1,000 luxury consumers with an average yearly income of RMB 240,000. The number of respondents from tier -2 cities in East, South, West and North China take up nearly half of the sample size.
Consumer confidence and purchasing power
Luxury consumption confidence closer to that of tier-1 cities: Despite the current economic situation, consumers in tier-2 cities showcase their strong capacity of luxury consumption, with 54.6% saying that prices have little impact on their purchasing decision, only 4.3% lower than the proportion in tier-1 cities. When asked about the purchasing plan over the next year, 36.6% respondents expressed optimistic views that their purchasing power will increase, which is slightly lower than 38.9% in tier-1 cities.
Closer gap in purchasing power: Further than the recognition of potentials of tier-2 luxury market, the report reveals the unexpected narrowed gap in purchasing power between tier-2 and tier-1 cities. In tier-2 cities, 74.9% of respondents are most likely to spend less than RMB 20,000 a year on luxury fashion and accessory items, which is slightly higher than in tier-1 cities. While 23.5% are more likely to spend between RMB 20,000 and RMB 100,000 per year for luxury fashion and accessory items, which is only 10% lower than the percentage in tier-1 cities. The proportions of spending amounts between RMB 100,000 and RMB 200,000 are nearly the same in tier-1 and tier-2 cities. When it comes to luxury watches and jewelleries, some 19.1% of respondents in tier-2 will spend between RMB 20,000 and RMB 100,000, only 3.7% lower compared to tier-1 cities.
Purchasing triggers
Luxury goods as gifts for business: More than 80% of respondents in the surveyed cities are buying luxury goods for personal reasons. Purchasing luxury goods as business gifts in tier-2 cities averaged 7.6%, the percentage of which is three times higher than in tier-1 cities (2.2%).
Brand comes first when considering a purchase: The level of luxury brand awareness is also narrowing between tier-1 and tier-2 cities. Among all the measured factors “Brand Reputation” is claimed as the most important factor with 75.3% in tier-2 cities, followed by “Brand Heritage”. As the number of luxury brands in tier-2 cities is lower compared to tier-1 cities and Hong Kong, the faster the brands tap into such markets, the easier it is to build up brand loyalty. Some 46.6% in tier-2 cities declared that they are loyal to certain brands, a figure which is approaching the percentage of tier-1 cities (47.2%), while eastern tier-2 cities top the national list with 51.7% percent.
Point of Sales
Luxury department store is the main channel for getting information: 64.5% respondents in tier-2 cities claimed to collect information from luxury department stores, 15% higher than in tier-1 cities, of which consumers in East China are the most typical, where 70% are more likely to collect information from sales persons in stores, thus paying more attention to the professional advice of sales people. According to the study, 61% of them claimed that a sales person’s attitude would influence their purchasing intention while 54.6% would make decision after carefully listening to the advice from staff.
Cross-cities purchase promotes the development of luxury markets: When asked about their most favorable destination for their luxury purchase, 39.8% tier-2 city respondents voted Hong Kong as their first chose, and 33.3% respondents from eastern tier-2 cities voted Shanghai. The report also reveals the considerable amount of people who would like to purchase locally. Less then twenty-five percent declared that it wasn’t necessary to travel to tier-1 cities or Hong Kong in order to purchase luxury goods, whereas respectively 28.8% and 27.3% respondents from western and northern cities feel it they must travel. The result shows strong evidence that luxury products are becoming more commonly accepted in daily lives among tier-2 city lovers of luxury goods.
Information Channels
Use of information channels are similar: With the increasing popularity of luxury goods in tier-2 cities, brands are applying marketing strategies which are used in tier-1 cities, to tier-2 cities, where comprehensive information can reach the consumers through newspapers, magazines, TV, internet and varies marketing campaigns. The figures told us that no matter in tier-1 or tier-2 cities, print media still rated as the most effective way to communicate the brand information with consumers. Nearly 82% of tier-2 city respondents prefer learning the new trends of the brands through reading enrich articles or stories, while around 20% comment that TV report enhanced their knowledge of the luxury brands. Figures are similar with the percentages of tier-1 city respondents.
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How luxury brands reach out to consumers
Traditional media still strong, but online channels are hot
Traditional media, mainly including print publication and TV channels remains an essential communication tool in reaching out to consumers in the luxury market. But as in so many other areas, Internet is changing the rules of the game and is now widely used by Chinese consumers to gather information about luxury brands and products.
Luxury brands are probably not going to start selling their products via the Internet in the short term. However, being able to use the customized options offered by the Web to listen, reach out and engage different target audiences means that promotion through these channels is only due to increase in the future.
These are some of the major findings of the 2009 China Luxury Forecast. The survey was launched in July 2009 by Albatross Global Solutions, one of the leading market research companies on the luxury industry segment throughout Asia, and Ruder Finn, one of the world’s biggest independent PR firms. Both companies have strong expertise in the luxury field in China.
Traditional channels alive and well so far
Good news for traditional media: three-quarters of respondents consider print media articles to be their first information channel for luxury products. Other traditional communication tools such as PR and marketing events were also selected by more than a quarter of the polled consumers (see Fig. 1).
Good old face-to-face communication remains essential. Information distributed in department stores by sales persons is placed in second position. For 64.5%of tier-2 cities’ respondents, the importance of point of sale for gathering valuable information is much higher than in tier-1 cities (48.9%). This can partly be attributed to the longer exposure to luxury brands of tier-1 cities consumers, while their tier-2 counterparts are not as familiar and need more personal advice.
But online communication on the rise
Even if print media are the top information channels for luxury brands, the strength of the Internet is clearly reflected in the Forecast’s responses. Luxury brands do not currently use the Internet to sell their products, but online communication is already proving more important than traditional media in certain areas due to its instantaneity and interactivity.
When it comes to pro-active searches for information, Internet is by far the most important information channel for consumers (see Fig. 2). Depending on the luxury categories, between 84% and 90% of respondents declare that they use the Internet to gain a better understanding of luxury brands and products. Hence, brands visibility in search engines is crucial.
Online consumer campaign and consumer experience are most welcomed
Report shows that nearly half of the respondents are likely to participate in online interactive campaigns organized by luxury brands. With the unique characters of greater instantaneity and interactivity, internet offers a platform for direct and easy communications between the brand and consumers. Different innovative campaigns deeply attract consumers in the market. In other hand, the newly entered social media such as BBS, blogs and social networks (e.g. facebook) are used by luxury consumers to monitor information about brands and products. Consumers often share their experience and opinions - this kind of “Word-of-Month” has big influence on the brand reputation. Our report shows that over 20% of respondent confirmed the influence of these three channels on the luxury purchasing decisions.
Future trends
We do not expect luxury brands to start online sales overnight, as Chinese consumers’ purchasing culture and behaviour show a certain reluctance to purchase luxury goods online. But as information channels, the different options offered by Internet are already hugely popular among Chinese luxury consumers. We assume that the Internet will play an even more important role in luxury brands marketing mix and in their efforts to reach out to new consumers in China. As for their corporate websites, providing detailed information and integrating a community of fans is something brands should look at in the future. Corporate social websites are the natural evolution of traditional corporate website.
Future editions of China Luxury Forecast will reveal if traditional media stand their ground or if – as in many other industries – they will be dethroned by the Internet and its user-generated content.
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Australian Marine Industry Targets Additional Markets
The Australian International Marine Export Group (AIMEX) is targeting additional international markets over the next six months with increased exposure at major world boat shows.
The peak industry private-sector group will target Spain, Russia and Taiwan for the first time along with its regular presence at IBEX in October, METS Amsterdam in November, Dubai International Boat Show in March 2009 and China (Shanghai) International Boat Show in April 2009.
Australia’s recreational boating industry generates a direct industry revenue of $A7.8 billion nationally including more than $A1.2 billion in export sales, according to a report on the Economic Value of the Australian Recreational Boat Industry prepared for Grow Boating Australia in October 2007. The Economic and Market Development Advisers (EMDA) report found the industry is a significant employer with 33,475 employed full time or part time translating to 28,694 full time equivalent jobs.
“AIMEX will be visiting Moscow followed by a Taiwan trade visit (April 13-14, 2009) and attendance at the China (Shanghai) International Boat Show (April 16-19,2009),” said AIMEX Chief Executive Mary Anne Edwards.
Ms Edwards said the Grow Boating figures indicated the importance of marine exports to the Australian economy. “We aim to increase the total amount of Australian marine exports and look for new markets and opportunities for members,” said Ms Edwards.
AIMEX members encompass a huge range of marine products and services with manufacturers, designers and consultants, service providers and boat show organisers.
The national group’s headquarters are based in Melbourne. www.aimex.asn.au
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CIBS becomes a member of IFBSO
In At the 2008 annual Congress of IFBSO – the International Federation of Boat Show Organisers – in Barcelona in June, gave approval for thgave approval for the China (Shanghai) International Boat Show was to become a member of IFBSO after the organizer’s efforts and application through the past few months.
Shanghai International Boat Show is the only member of from China in at IFBSO, and the fourth event of anof Asian area country after Dubai, Singapore, and Japan show.
The International Federation of Boat Show Organisers (IFBSO) was founded in 1964, which is presently having members of 51 quality boat shows and marine trade exhibitions in 27 countries on four continents. “It aims to help member organisations mount cost-effective, quality exhibitions for the recreational marine industry around the world, by providing a forum for the exchange of ideas and the development of co-operation between members.”
The successful application of CIBS to become an IFBSO member is another score highlight markinged in the show’s studious history. Through this “forum” CIBS will be able to present the potential of the Chinesea yacht market and other related markets to the world, as well as learning more tendency of the world industry and thus to react to customers needs and trends specifically..
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First Auditing by BPA Worldwide
Regarded as an important platform of China and even Asia’s yachting market, China (Shanghai) International Boat Show – CIBS – has spent great efforts to keep improving service quality and promote industrial development for the fledging China yachting industry.
For the first time in its history, CIBS was audited by BPA Worldwide, announced as the only global auditing organization of media and events, at its 13th edition, in April 2008.
Exhibition is one of the most effective ways for product presentation, testing the market, visibility, branding and follow-up with sales leads. Organizing the event in a professional way will provide exhibitors with a truly reliable and useful promotion stage. With China’s exhibition industry not fully standardized yet, exhibitors and visitors are often puzzled with exaggerated information of an event. Thus, the report by a third party organization based on actual research presents authentic and all-round data on exhibition space, exhibitors and attendances, giving more credits for estimation.
Events, which are audited by BPA Worldwide, provide show organizers with independent data, providing accurate and timely data to justify increased space buying or sponsorship opportunities to exhibitors. The professional execution of auditing process exams the internationalization of CIBS and also challenges the show organizer to improve the overall service quality.
Audit reports by BPA Worldwide are recognized and recommended by a number of worldwide professional organizations, among them, UFI (Union des Foires Internationales – the Global Association of The Exhibition Industry) and IFBSO (the International Federation of Boat Show Organisers). The audit helps to ensure the future healthy development of CIBS according to international standards.
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China Boat Delegation visited U.S.
Chairman of the China Boat Industry & Trade Association (CBITA), Mr. Yang Xinfa, leading the China Boat Delegation met key U.S. boat organizations, incl. NMMN and ABYC, during Ft. Lauderdale boat show.
The objective of Mr. Yang’s trip was to help the American boat industry to understand the Chinese recreational boat industry, collaborate with American boat associations and promote the China International Boat Show, which is the biggest and most successful boat show in China for the past 12 years.
China represents the greatest opportunity in the global boat market. Since there is no dealership system in China yet to distribute marine products, the boat show is the major and only channels for American companies to expose products to potential Chinese buyers.
The Chinese delegation started its U.S. tour with the first stop at Portland, Maine where they were hosted by Goveror John Baldacci. Then the delegation went to the Ft. Lauderdale Boat Show. The delegation also had an official meeting with the NMMA president in Chicago where the U.S. Department of Commerce organized a webinar on the Chinese maritime industry. In addition to the U.S. Department of Commerce officials, ABY President Skip Burton, Mr. Yang Xinfa and Chen Ferguson (China boat market consultant and CBITA’s U.S. representative) were among the speakers at the webinar. The webinar has generated profound interests for the Chinese boat industry in the global boat community.
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French Industrial focus on Environmental issue
According to a story on the AFP wire service, the French boatbuilding industry says that boating activities cause only one percent of water pollution.
Annette Roux, head of the French boatbuilding federation FIN, and the main shareholder of Groupe Beneteau, told the wire service that the industry has worked hard on techniques to destroy old fibreglass hulls, instead of having owners abandon them. "But so far we are having difficulty finding any: they are in good condition and sailors continue to use them," she said.
Roux said that the French industry is generally healthy. The industry reported an 8.0 percent increase in sales of sailing yachts this year, following an 8.3 percent increase last year. Sales of motor yachts grew by 9.0 percent this year, after 9.8 percent growth in 2006. This year's total sales will be about 1.25 billion Euros.
Roux added that French exports have risen nearly five-fold in 10 years. They now account for 63.0 percent of total sales.
But the domestic market is facing some difficulties, including the ever-larger sizes and prices of new boats that are pricing some buyers out of the market. Buyers of new boats are also growing older, 44 years old on average. The number of new boats registered in France fell in 2006 by 3.0 percent to 21,796.
The marina industry is also facing a shortage of slips and mooring spaces. Currently, there are an estimated 55,000 slip spaces. The industry is supporting efforts to create 7,000 new slips and mooring spaces by 2009, and build new facilities including so-called "dry harbours" in which boats are parked on land.
The story also noted that more French boaters are buying motorboats. Motor boat licences increased by 14.0 percent this year to 110,000.
By IBI Magazine
(3 December 2007)
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Head of China boating federation: China's boating industry in "preliminary stage"
A "webinar" yesterday organised by the US Department of Commerce discussed the potential for manufacturing boats in China, and provided a snapshot of the industry's growth.
Yang Xinfa, chairman of the China Boat and Industry Trade Association, said that China currently has 264 fibreglass and 60 aluminium pleasureboat manufacturers. Yang said the majority of builders are located in coastal cities. Most of the boats are exported through Shanghai and Taiwan.
But the head of the Chinese federation noted that less than 10 per cent of these are quality producers. "That causes a problem since Chinese output cannot satisfy the domestic market," said Yang through an interpreter. "The Chinese would rather buy their boats from overseas manufacturers since they are seen as a status symbol — owning a boat implies you are rich and successful, so you buy overseas."
Yang said that the Chinese boating industry is at a "very preliminary stage", both in terms of boatbuilding and marina infrastructure. There is only one fully operational marina, owned by Brunswick Corp, with about 150 boats. But Yang said there are also plans for 54 marinas in 17 provinces and cities. He also noted that public waterways were opened to recreational craft only last year.
"China has just begun to explore the entire supply chain, from boat design to industry standards to construction and repair to marina construction and management," said Yang. "The development of our yacht industry depends on the development of the entire supply chain."
Yang said that the development of water system resources, the construction of marinas in 17 provinces and cities and the setting up of yacht clubs have created "huge commercial opportunities" for overseas companies. "But with a shortage of related talents, we need training and textbooks," said Yang. "We also need experienced project management talents on marinas and yacht club constructions. We also need to purchase yacht models and designs."
Yang said that US manufacturers could provide engines, motors, materials, tools and navigation equipment to the Chinese market to build its supply chain. "We also have a lack of knowledge on laws, regulations, standards and environmental security," he said. "We need to understand the development of the yachting economy on the local economy."
Yang said that the Chinese government has decided to issue a luxury tax on boats sold in China. Originally, the tax was 20 to 30 per cent. But it has since been reduced to 10 per cent. "We are lobbying to get rid of the luxury tax because it could prevent the yachting industry from developing," said Yang.
Yang said that the industry association sees the Chinese market under a 4 1 programme. The "4" signifies positive trends taking place in the industry. "The four positives are that the Chinese government are creating a license to produce boats, an inspection process for quality control, opening waterways to the public and creating boat driver's licenses," said Yang. "The '1' negative is the luxury tax."
Skip Burdon, president of the American Boat & Yachting Council (ABYC), said that China offers a "tremendous market" to market boats and yachts for US and other builders. "Manufacturers in the US also have a tremendous opportunity to manufacture and export from China and assist in the growth of the industry at a reasonable rate," he said, during the webcast. "Manufacturers like Brunswick, Riviera and other builders are being swarmed by the Chinese public for high-end products."
But Burden said that China needs to develop a "culture of boating" across all size ranges. "As the next generations come on line, they will be able to experience the opportunity to buy boats at all different levels," he said.
The ABYC CEO said that China should not "reinvent the wheel" in terms of creating standards for boat builders and rules of the road for boaters. "American know-how can be utilised to build a quality boat there," he said. "One of the issues are knock-offs. We need to cooperate in developing standards like our ABYC and ISO standards. If our standards were implemented, it would give the Chinese industry an opportunity to jump-start their processes. We need to form partnerships so we have the opportunity to share technologies." Burdon also said that US and European boatbuilders need to modify boats to appeal to Chinese buyers.
Yang said that the Shanghai International Boat Show remains the "largest and longest-running" boat show in China. During its 12-year run, it has attracted 200,000 visitors from China and 64 countries. Last year, more than 50 imported boats were sold during the boat show. Yang said that 48,000 customers indicated plans to buy a boat. He said that over 2 million Chinese now have the buying power to purchase a boat.
The US Department of Commerce is organizing a trade mission for US boating industry companies to China around the Shanghai show in April. The department's China Business Information Center is also planning to establish a US pavilion at the show in 2009.
By IBI Magazine
(31 October 2007)
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Biggest FRP Excursion Boat in Asia Set Afloat (CH)
Costing over 8 million RMB, Asia’s biggest FRP catamaran "Celebrity", produced by Hunan Sunbird Yachts has recently been brought into use. “Celebrity” was developed and produced by Sun Bird Yacht Ltd. and owned by Shanghai Zhongxin Shipping Company. With the total length of 36m and capacity of 310 persons, Celebrity is now honored to be the biggest fiberglass reinforced plastics boat in Asia ……
造价800多万元的亚洲最大双体玻璃钢游船“名人”号近日在湖南太阳鸟游艇公司顺利下水。
“名人”号有太阳鸟游艇公司自主研制，船东为上海中信轮船公司。该船总长36米，甲板宽10.4米，型深2.3米，吃水1.05米，排水量107吨，配置WD615.68C船用柴油机（279马力）2台，其静深水航速度为每小时20公里，续航力可达48小时，可载员310人。该船上层建筑分三层，一层有艏、艉甲板区和前后两个多功能厅、自助餐吧台等；二层设有露天观景平台、多功能厅、贵宾厅等；三层为观光平台和驾驶室。船内配置齐全，设施先进。
“名人”号游船从设计、模具制作、脱模、合成到装饰，均采用先进的工艺技术和管理流程。它是国内首艘应用“树脂真空灌输成型法”先进工艺进行船体成型的大型玻璃钢游船，该工艺使游船减轻了自重，增强可船体抗弯强度和耐冲击性。
-------------------- 张远平李润波《中国船舶报》2007年第26期
----- Reporter Zhang Yuanping, Li Runbo, China Ship News, Issue No.26, 2007
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Luxury Yacht for Dutch Customer designed by Institute 702 (CH)
For the first time, Institute 702 sent their developing result to client out of China. A luxury boat ordered by a Dutch client with personalized requirements has been finished producing and formally delivered by Institute 702. The boat costs RMB 6.5 million, produced by Wuxi Dongfang High-speed Craft Company.
The boat has four living rooms and three bathrooms, as well as kitchen/dining room and sauna room, suitable for family vocation ……
本报讯（通讯员孔令勇）日前，七O二所科技人员为荷兰人杨·彼德先生量体裁衣、自主设计的一艘豪华游艇正式交付，这是七O二所设计的游艇首次走出国门。交付时，杨·彼德先生走上他的“流动的家园”认真查看，并不时地向七O二所技术人员询问各种“家当”的细节问题。
据七O二所技术人员介绍，该游艇最大的特点是设计上融入了怀旧思想，突出了成熟和稳重的风格。游艇外形采用老式海拖轮造型，艏艉高舷弧，艏部甲板抬高。针对原型船外部空间利用率不高的缺点，设计人员充分利用露天顶棚，设计了露天驾控台及休闲沙发，并配以杂物吊，使游艇可存放水上娱乐设施。
这艘游艇总造价650万元，由无锡市东方高速艇公司采用钢质材料手工制作而成。该游艇设有四个居住舱室、3个卫生间，桑拿房、厨房兼餐厅、驾驶室兼客舱各一个，此外还设有机舱、舵机舱、尖舱等舱室，生活设施齐全，并配有GPS导航系统、自动加强系统等，游艇可原地回转，操纵灵活。该艇可同时装载4.5吨燃油、3.5吨淡水，适用于家庭度假、休闲及水上娱乐。
-------------------- 《中国船舶报》2007年第26期
--------------------China Ship News, Issue No.26, 2007
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Australia awarded "Country of Honour" status in China
Australia marine exporters and members of AIMEX attended the 12th China International Boat Show (April 5-8) at which Australia was given "Country of Honour" status.
The Australian pavilion featured 14 key governments and marine groups all of who confirmed their longer-term strategies to break into the Chinese market had brought positive returns. AIMEX chairman Richard Chapman said he was inundated with interest from Chinese companies keen to work with Australian exporters. "There is a very strong desire to develop closer relationship between Australia and China, "said Mr. Chapman, who is also the managing director of Coursemaster Antopilots and Hydrive.
Mustang Marine's marketing manager Jan Den Braber said the company's long term commitment as an exhibitor at the Show had paid dividends. "By the third day of the Show we had sold two boats with strong leads for other sales after the Show," he said. In other success from the Show, AIMEX member ASEA Yacht Design received commissions for two design projects while Sanctuary Cove International Boat Show arranged a trade mission from China to visit in May 2007.
China is a huge growth area and is one of the few untapped markets in the world, with a population of 1.3 billion it is of considerable significance to any company. AIMEX director Richard Ward from Seawind Catamarans said the Show improved every year. "Being part of the Australia pavilion is the best way to establish a presence and credibility in the Chinese market," he commented.
The Show drew international attention to the industry and industry players. Gold Coast City Council deputy mayor David Power was pleased to receive visitor interest in the Gold Coast as a tourism destination and also as a major marine manufacturing area. Australia expertise was also valued with Superior Jetties' John Hogan invited to give a presentation to Chinese marina developers and harbour officials.
AIMEX general manager Mary Anne Edwards confirmed all 2007 Australia pavilion exhibitors indicated they would return to the Show in 2008. "We encourage more Australian marine industry companies to put their toe in the water in China. The potential is huge and support here in Shanghai by Austrade, the Queensland an Victorian governments is excellent. The only mistake Australian companies will make is if they don't come next year."
AIMEX will take an Australian presence at upcoming global events including METS and IBEX. For further information www.aimex.asn.au.
From 16 August, 2007
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Boating Proposal at Wusong Port on Yangtze River Coastline (CH)
Located at the joint of three rivers, Wusong Port Area will be designed as “the No. 1 Doorway Scenery of Yangtze River” in the future. Creative blueprints of the landscape are now being collected. The total coastline in planning will be 8.5 km long. Deadline of plan collection is Sept 5, and further designing to be finished in late Oct.
——“长江第一门户风景线”征集设计方案
晨报讯位于上海“三江之口”的吴淞口沿江地区未来将被设计成“长江第一门户风景线”，并从即日起向社会征集景观带整体创意方案。
此次规划范围从凇兴路—牡丹江路—凇宝路—塘后路—宝东路—友谊支路—东林路—漠河路—同济路以外至蕴藻浜、黄浦江、长江沿岸地区，包括炮台湾湿地 公园、临江公园、漠河路林带和上海第八棉纺织厂地块。规划后的滨水岸线长达8.5公里，其中沿长江岸线3.8公里，沿黄浦江岸线2.4公里，沿蕴藻浜岸线 2.3公里。
宝山规划部门在方案征集时表示，将来的吴淞口滨江景观带要充分考虑长江—黄浦江—蕴藻浜沿岸景观和视觉效果，保护现有生态水环境。宝山区规划局有关人士告诉记者，吴淞口长江岸线设想安排游艇中心项目，不过该项目具体的用地面积还未最后确定。
吴淞口滨江景观带的设计方案征集截止日期为9月5日，预计在10月下旬完成深化设计工作。
--------------------记者徐运《新闻晨报》2007-8-28
-------------------- Reporter Xu Yun, Shanghai Morning Post, 2007-8-28
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