Yamaha Marine, a renowned marine engine manufacturer and regular exhibitor at the China International Boat Show (CIBS), has announced a significant new retail partnership that will expand availability of its portable outboards in the US market. While these specific models won’t be showcased at CIBS, this development highlights Yamaha’s ongoing commitment to enhancing product accessibility worldwide.
Key Partnership Details:
- Product Range: Yamaha portable outboards from 2.5hp to 15hp
- Retail Partner: West Marine, America’s leading boating retailer
- Availability: Select locations across 38 states and Puerto Rico
- Sales Channels: Both physical stores and ecommerce platforms
“This collaboration with West Marine significantly improves customer access to Yamaha’s reliable portable power solutions,” said Ron Campbell, National Sales Manager of Yamaha’s US Marine Business Unit. “Our portable models are engineered to be lightweight, compact, and easy to transport – qualities that perfectly match the needs of West Marine’s diverse customer base.”
The retail giant has evolved significantly since its 1968 founding as a small California rope busines
About West Marine:
- 220+ retail locations nationwide
- Leading omnichannel retailer for marine products
- Strong ecommerce operation complementing physical stores
- Yamaha’s Global Marine Presence:
While these portable outboards won’t be featured at CIBS, Yamaha continues to: - Expand its global distribution network
- Develop strategic retail partnerships
- Innovate across its marine product lines
Marine enthusiasts attending CIBS can still explore Yamaha’s latest marine technologies and discuss global product availability at their exhibition space.
