Sweden’s Nimbus Group is set to introduce its Finnish boat brand, Aquador, to the North American market in January 2024. The launch is in collaboration with PowerTime Boat Club, a division of the SailTime Group LLC, a nationwide company specialising in shared usage of recreational boats as well as traditional retail operations.SHOW FULLSCREEN
PowerTime will extend its Aquador offering to encompass 10+ locations, spanning eight states across the US. At these locations, the Aquador boats will be sold into the PowerTime fleet for the shared usage program, as well as to retail buyers.
“We’re thrilled about our partnership with Nimbus Group, introducing Aquador boats to our fleet,” says SailTime CEO says Todd Hess. “These cabin cruisers are a perfect addition to our fleets, premiering at PowerTime Charlotte Harbor, in Punta Gorda, FL.”
The Aquador brand has traditionally held a strong position in northern Europe, and Nimbus Group sees great opportunity for the boats to succeed in the North American market, which is the world’s single largest powerboat market. Last summer, Aquador launched an entirely new generation of boats in what was the brand’s most extensive product renewal in 20 years. This significant investment in the brand has primed their product offering for the US market, showcasing strong growth potential.
The debut of Aquador Boats in the US is expected to take place at the St Petersburg Boat Show this January.
