{"id":13336,"date":"2025-06-27T11:02:01","date_gmt":"2025-06-27T03:02:01","guid":{"rendered":"https:\/\/www.boatshowchina.com\/?p=13336"},"modified":"2025-07-07T10:55:43","modified_gmt":"2025-07-07T02:55:43","slug":"yamaha-expands-us-distribution-through-west-marine-partnership","status":"publish","type":"post","link":"https:\/\/www.boatshowchina.com\/en\/latest-news\/archives\/13336","title":{"rendered":"Yamaha Expands US Distribution Through West Marine Partnership"},"content":{"rendered":"\n<p>Yamaha Marine, a renowned marine engine manufacturer and regular exhibitor at the China International Boat Show (CIBS), has announced a significant new retail partnership that will expand availability of its portable outboards in the US market. While these specific models won&#8217;t be showcased at CIBS, this development highlights Yamaha&#8217;s ongoing commitment to enhancing product accessibility worldwide.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"320\" src=\"https:\/\/www.boatshowchina.com\/wp-content\/uploads\/2025\/06\/53320_yamahaf15_221095.jpg\" alt=\"\" class=\"wp-image-13337\" srcset=\"https:\/\/www.boatshowchina.com\/wp-content\/uploads\/2025\/06\/53320_yamahaf15_221095.jpg 480w, https:\/\/www.boatshowchina.com\/wp-content\/uploads\/2025\/06\/53320_yamahaf15_221095-300x200.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Key Partnership Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Range: Yamaha portable outboards from 2.5hp to 15hp<\/li>\n\n\n\n<li>Retail Partner: West Marine, America&#8217;s leading boating retailer<\/li>\n\n\n\n<li>Availability: Select locations across 38 states and Puerto Rico<\/li>\n\n\n\n<li>Sales Channels: Both physical stores and ecommerce platforms<\/li>\n<\/ul>\n\n\n\n<p>&#8220;This collaboration with West Marine significantly improves customer access to Yamaha&#8217;s reliable portable power solutions,&#8221; said Ron Campbell, National Sales Manager of Yamaha&#8217;s US Marine Business Unit. &#8220;Our portable models are engineered to be lightweight, compact, and easy to transport &#8211; qualities that perfectly match the needs of West Marine&#8217;s diverse customer base.&#8221;<\/p>\n\n\n\n<p><br>The retail giant has evolved significantly since its 1968 founding as a small California rope busines<\/p>\n\n\n\n<p><strong>About West Marine:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>220+ retail locations nationwide<\/li>\n\n\n\n<li>Leading omnichannel retailer for marine products<\/li>\n\n\n\n<li>Strong ecommerce operation complementing physical stores<\/li>\n\n\n\n<li>Yamaha&#8217;s Global Marine Presence:<br>While these portable outboards won&#8217;t be featured at CIBS, Yamaha continues to:<\/li>\n\n\n\n<li>Expand its global distribution network<\/li>\n\n\n\n<li>Develop strategic retail partnerships<\/li>\n\n\n\n<li>Innovate across its marine product lines<\/li>\n<\/ul>\n\n\n\n<p>Marine enthusiasts attending CIBS can still explore Yamaha&#8217;s latest marine technologies and discuss global product availability at their exhibition space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Portable Outboards Now More Accessible to American Boaters.<\/p>\n","protected":false},"author":5,"featured_media":13337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-13336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","entry"],"_links":{"self":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts\/13336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/comments?post=13336"}],"version-history":[{"count":1,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts\/13336\/revisions"}],"predecessor-version":[{"id":13339,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts\/13336\/revisions\/13339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/media\/13337"}],"wp:attachment":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/media?parent=13336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/categories?post=13336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/tags?post=13336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}