{"id":11243,"date":"2025-02-24T10:00:00","date_gmt":"2025-02-24T02:00:00","guid":{"rendered":"https:\/\/www.boatshowchina.com\/?p=11243"},"modified":"2025-02-28T10:27:20","modified_gmt":"2025-02-28T02:27:20","slug":"how-loro-piana-is-creating-quiet-luxury-on-land-and-sea","status":"publish","type":"post","link":"https:\/\/www.boatshowchina.com\/en\/latest-news\/archives\/11243","title":{"rendered":"How Loro Piana is creating quiet luxury on land and sea"},"content":{"rendered":"\n

If there\u2019s one name that epitomises the look, feel and sense of the phrase \u201cquiet luxury\u201d it\u2019s surely Loro Piana. The Italian label has built on its already stellar reputation over the past year as its chic, understated and superbly crafted designs ruled the runways, setting a trend for label-free looks that give off an air of enduring style.<\/p>\n\n\n\n

But for Loro Piana and its core clientele, quiet luxury is less a passing trend and more a timeless sensibility, where well-thought-out and beautifully made purchases turn into lifelong investments and the sheer quality of the pieces speak for themselves.<\/p>\n\n\n\n

Founded 100 years ago by engineer Pietro Loro Piana in Piedmont, the brand evolved into the concept we see today after his grandson Franco started to export fabrics in the 1960s. By the 1980s, the founder\u2019s great-grandchildren Pier Luigi and Sergio had created a ready-to-wear line alongside a luxury goods division, forming the label that so appealed to LVMH when it became a majority stakeholder in 2013. Fast forward to Saint-Tropez in June 2024, and Pier Luigi, now in his seventies and impeccably dressed in the brand\u2019s jacket, trousers and shoes, was handing out trophies at the Loro Piana Giraglia Regatta, the first time the brand has been the event\u2019s title sponsor.<\/p>\n\n\n

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It marked the beginning of a fitting partnership, given Pier Luigi \u2013 and his label\u2019s \u2013 long and well-publicised love of sailing. The owner of My Song<\/em><\/a>, a ClubSwan 80 that competed in the regatta and finished in second place, Loro Piana is a keen sailor who has had a 40-year passion for the sport and also owns 51-metre Masquenada<\/em>.<\/p>\n\n\n\n

The relationship between the man and the water is the key to much of the brand\u2019s inspiration over the years. The iconic designs that epitomise the Loro Piana lifestyle are frequently motivated by life afloat, whether it\u2019s the Defender waterproof Windmate jackets or its light linens that are ideal for laid-back days on board \u2013 not to mention the White Sole Shoes that were designed for sailing but have since gained cross-market appeal due to their soft inners, clean lines and lightweight feel.<\/p>\n\n\n

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With former Dior executive Damien Bertrand at the helm since 2021, the label is going from strength to strength in creating essentials that take the wearer through every occasion, be it early morning meetings in cashmere loose-cut suits, weekends in the countryside in virgin wool turtlenecks or the softest of loungewear for evenings at home. <\/p>\n\n\n\n

The brand\u2019s baseball cap \u2013 given cult status when it was worn by Succession\u2019<\/em>s Kendall Roy and much-copied since \u2013 remains an all-season staple. Indeed Jeremy Strong, who played the character so convincingly in the award-winning HBO show, has continued to wear the label to countless events, including a custom head-to-toe look at this year\u2019s Met Gala (paired with a Richard Mille watch, naturally).<\/p>\n\n\n\n

Click here for visitor registration<\/a><\/strong><\/u><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Few brands exude a certain knowingness like\u00a0Loro Piana\u00a0– and now it has the wind in its sartorial sails, finds\u00a0Belle Rice.<\/p>\n","protected":false},"author":19,"featured_media":11244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-11243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","entry"],"_links":{"self":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts\/11243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/comments?post=11243"}],"version-history":[{"count":1,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts\/11243\/revisions"}],"predecessor-version":[{"id":11248,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/posts\/11243\/revisions\/11248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/media\/11244"}],"wp:attachment":[{"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/media?parent=11243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/categories?post=11243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boatshowchina.com\/en\/wp-json\/wp\/v2\/tags?post=11243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}