Experience the new Water Sports Area at CIBS 2018

30.10.2017 14:24

Experience the new Water Sports Area at CIBS 2018


The new Water Sports Area is the spectacular 300sqm pool and surrounding area launched by Shanghai Sinoexpo in partnership with the China(shanghai) International Boat Show 2017.

The water sports industry in China is growing with great potential for new trends and

this is seen in the increasing number of water sports clubs that have emerged in the market over the last few years. This progress is supported by the initiative from the General Office of the State Council of the People’s Republic of China, to increase the development of the health and leisure industry. Water Sports will play a very important role in fulfilling this directive.


To capture the developing enthusiasm for water sports in China, and related industries such as travel, sports, culture and education, we commissioned the creation of our Water Sports Area, which was showcased at the iconic Shanghai Boat Show. The water sports area attracted 52 exhibitors and more than 30,000 visitors. Guests were able to take part in canoeing, stand-up paddle, OP sailing, skiing and other water sports during the 4 day event, as well as a carnival and fashion runway to demonstrate new product launches.


What can you expect from the new Water Sports Area?

  • An exceptional experience, integrating culture and brand experience of water sports such as canoeing, Lure fishing, diving, tail wave, surfing, pulp board, small boat, boat ball, water polo, etc., providing an exhilarating atmosphere and creating purchasing channels;
  • A lively stage for Innovative thinking on custom tourism products, providing an impressive solution for the domestic and international water Sporting Club practitioners and also expanding industry resources and platforms;
  • Onsite Industrial training with water sports professionals, together with industry experts sharing knowledge and insight on equipment, infrastructure, approval, product, operation, training, implementation, output complete industrial chain knowledge;
  • Products promotion, enhancing the advancement of the water sport industry
  • The show will attract media coverage from all around the world. It will be the best platform for you to promote your unique brand, products, and activities.



Exhibit categories

Canoeing; Stand-Up Paddling; Water Scooter; Skiing Equipment; Diving

Equipment; Water sports parts and supplies; Water sporting club and service





  • Water Carnival

Nine water sports projects,allowing 500 families to explore healthy lifestyles onsite and experience the thrill of water sports


  • Matchmaking Programme

Match with more than 3000 overseas buyers, rebook business onsite interviews, create a network of collaborative relationships between Chinese supplies and overseas buyers.


  • Water Sports Brand Show

Discover more than 100 water sports clothing and equipment brands, experience the pool and many different water sports


  • Water Sports Industry Forum

More than 12 water sports practitioners share their professional insight to finding solutions for growing the industry



Media Promotion


  • 50+ Media partners, promoting before the event to draw maximum crowds.
  • 10+ water sports KOL and coach teach onsite, the TV show will synchronous broadcasting
  • 500 families can experience the water sports onsite pool over 4 days.
  • 20000+ event and activity entry tickets, sent to high quality visitors
  • The show will be held with other events at same time and place, share more than 2000 exhibitors and 100000 visitors.